Makita is a brand that is not very well known by the general public when it comes to DIY equipment and tools. However, it is one of the three major brands that can be mentioned in this sector of activity. With Black & Decker and Bosch. And above all, the color of its appliances is recognizable between thousand. This lack of awareness of the brand is probably due to the fact that Europe has never been its main center of activity, since it is a Japanese company. And over there, in Asia, the brand is an unavoidable reference...
This Japanese brand was founded in 1910. Originally, it was not about tools for do-it-yourselfers. It was a company that sold electric motorsThe company's main customers were not private individuals, but companies and public institutions. From its activities, one can even suspect that its main customers were not private individuals, but companies and public institutions. From the very beginning, the brand experienced strong growth and thepublic enthusiasm mainly because of the first world war. A growth especially in Asia and Russia, a country that is relatively close.
It is only 40 years later, in 1950that Makita turns to tools and gradually abandoned its primary activities. In 1958, the brand marketed for the first time in Japan an electric planer. With the birth of this new business sector, the brand became a two-headed company, with an industrial division and a consumer tool division.
With the success of its first machine, the company decided to specialize exclusively in tools and began its first exports in 1959, only one year later.
The internationalization of the brand
The company was listed on the stock exchange three years later under the pressure of investors who admired such strong growth. And to continue this momentum, the brand continues to release new models. In 1969it is the turn of the first cordless screwdriver and rechargeable to be marketed. It was the Makita 6500D screwdriver. 10 years later, it was the turn of the first cordless drill powered by a Nickel Cadmium battery. In 1997, it was the turn of the Nickel Hybrid, and in 2005 the model with Lithium Ion battery. The progress is relentless and the brand continues to innovate to seduce an ever-growing audience. And not only in drills and planers. The brand is also developing models of nailers and pneumatic compressors. These will be the first to produce pneumatic tools on the market.
With the export and the stock market entry, the brand had to develop a broader vision than that of the archipelago from which it comes. It was necessary to embrace the world and the West. For this reason, in the 1970s, the brand created divisions in the main European countries (France, Germany, Great Britain), but also in North and South America to satisfy a maximum number of people.
Today, 100 years after its creation, the brand is distributed in 150 countries and has registered no less than 600 patents some of which have ensured its commercial success and market leadership.
Makita in numbers
Makita has created its subsidiary in France in 1971. Since then, it is this company that markets all the tools on the territory and ensures that the security and performance are there. With a typically Japanese mentality, the company is proactive and reactive to mitigate all risks. It is this dynamism that has made and still makes the beautiful days of the brand. Today, Makita France has 200 employees working on a 30,000 m² site in the Paris region and 6 branches throughout France.
If we were to reduce the brand to a few key figures, we could mention that its catalog includes more than 1,000 tools referenced many of which are still available, or are descendants of the brand's famous machines. In total, 600 patents cover these machines to protect the secrets of the brand currently distributed in 150 countries.
In order to be able to distribute these tools all over the world, the brand can rely on very strong production and distribution networks. Makita has 49 commercial subsidiaries, including 23 in Europe, and employs 12,000 people worldwide, including many assembly line workers. Three of these sites are located in Europe to produce the most advanced machines. The entry-level tools are built and assembled in countries where labor is cheaper. And so that everyone can benefit, Makita has no less than 50,000 distributors in Europe alone!
If you want to know more about the different Makita products, you can check our guides: